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In 2017, YouTube revamped its AdWords, allowing advertisers to
reach more viewers on YouTube, especially on mobile devices,
where almost 50% of all YouTube views occur.
YouTube also announced the ability for advertisers to target
viewers based on their Google search historyin addition to the
viewing behaviors it was already targeting.
This means that you can now target viewers who recently
searched for a specific product or service, and you can then create
different ads for different types of viewers.
If a viewer sees a video-based ad that's closely related to
something they were just searching for, they're more likely to
watch the entire clip, or even click through to your website for
more information
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