Today Yahoo! is a top-ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet commodity. Yahoo! has changed the way people purchase products and services all around the world. There are businesses earning 1 million annually by using Yahoo! to sell products, and it helps you run a business with little or no advertising costs.