Zero Waste, Zero Limits - The Circular Economy Strategy of Adidas

"Zero Waste, Zero Limits - The Circular Economy Strategy of Adidas" is a comprehensive guide to understanding the sustainable business model and circular economy strategy of Adidas, one of the world's largest and most innovative sportswear companies. The book provides an overview of Adidas' journey towards zero waste, detailing the company's innovative approaches to reducing waste, reusing materials, and designing products with a circular economy in mind.

The book begins by exploring the concept of circular economy and how it differs from the traditional linear economy. It then delves into Adidas' circular economy strategy, highlighting the company's efforts to reduce its environmental impact while also creating value for its stakeholders. The book covers a range of topics, including sustainable design, innovative materials, closed-loop manufacturing processes, and circular business models.

Throughout the book, readers are introduced to the key players and initiatives driving Adidas' circular economy strategy, including the company's Parley for the Oceans partnership, which is dedicated to reducing ocean plastic pollution through the creation of products made from recycled marine plastics. The book also discusses Adidas' innovative recycling programs and its efforts to create closed-loop supply chains that eliminate waste and promote sustainability.

Overall, "Zero Waste, Zero Limits - The Circular Economy Strategy of Adidas" offers a comprehensive overview of the circular economy approach of one of the world's leading sportswear companies. The book is a valuable resource for anyone interested in sustainability, circular economy, or the fashion industry, providing insights into how businesses can reduce their environmental impact while also creating value for their stakeholders.

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