Marketing, Pubblicità e Vendite

The Future of Excellence in Public Relations and Communication Management

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The Handbook of Marketing Research

Marco Vriens ,  Rajiv Grover

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Coaching the Sale

Gary DeMoss ,  Tim Ursiny Ph.D.

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Get the Sony Style - a case study on Sony's marketing, branding and advertising strategies

Anonymous

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Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?

Stefanie Hoffmann

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The Art of Connecting

Claire Raines ,  Lara Ewing

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Qualitative Marketing Research

Anu Valtonen ,  Johanna Moisander

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The importance of customer relationship management in the automotive supply industry

Michael Schafer

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International Marketing Strategy

Tobias Heinen

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The Production of Knowledge

William H. Starbuck

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Creating Competitive Advantage

Jaynie L. Smith ,  William G. Flanagan

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A Safe Place for Dangerous Truths

Annette Simmons

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Crisis Management By Apology

Keith Michael Hearit

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Treat Your Customers

Bob Miglani

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Product and Services Management

George J Avlonitis ,  Paulina Papastathopoulou

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Life Insurance Sales Ammo

Bill Greenback

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The role of perception in consumer behaviour

Marco Erlenkamp

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Direct Investment as a Strategy to enter the Polish Market

Simon Winzenried

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Nokia Case Study: How can Nokia maintain its market position in the mature European market?

Anonymous

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Nonprofit Marketing

Patricia A. Knowles ,  Roger Gomes ,  Walter Wymer

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Free Prize Inside

Seth Godin

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Secrets of Great Rainmakers

Jeffrey J. Fox

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Market audit and analysis

Nicole Lorat

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Client Agency Relationship

Nicole Lorat

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