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Winning In Service Markets: Success Through People, Technology And Strategy
Winning In Service Markets: Success Through People, Technology And Strategy

Winning In Service Markets: Success Through People, Technology And Strategy

Jochen Wirtz
pubblicato da World Scientific Publishing Co Inc (USA)

Prezzo online:
46,53
Disponibile a partire dal 19/08/2020.
93 punti carta PAYBACK
Prodotto acquistabile con Carta del Docente e 18App

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Dettagli

Generi Business & Economics » Sales & Marketing

Editore World Scientific Publishing Co Inc (usa)

Formato Paperback / softback

Pubblicato 16/12/2016

Pagine 704

Lingua Inglese

Isbn o codice id 9781944659059

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